The world is full of stereotypes. We see perfectly beautiful women and men on the covers of every fashion magazine. However, real life is far from perfect, and market researchers have finally noticed that natural beauty arouses many more emotions than the glossy ideals.
We at Wondershare Land bring you brand-new fashion ads where the spotlight is on ordinary women. They may be not perfect, but they are gorgeous!
ModCloth
This company decided to invite its own employees to the shoot for the new swimsuit advertisement instead of professional models.
By the way, Susan Gregg Koger, co-founder of ModCloth, took part in this unusual project herself. The photos look like pictures taken during an ordinary vacation. Women who participated in the photo shoot knew they would be seen without retouches. They wanted to show people that being what you really are and loving your body is perfectly okay.
Lonely
At first, the ads featured popular actresses of Some Girls TV show, but now the newsfeed of the company page is full of different women from all corners of the world — they’re slim, chubby, tattooed, with stretch marks, they pose at home and in the open... The single goal of the project is simple: make everyone believe that lingerie suits any woman.
Naja
American Apparel
Among the models were Gemma Flanagan in a wheelchair, Carla Atherton who underwent a preventive mastectomy, and 65-year-old Janet Rook. "We are sure that all women are divine. Curvy Kate lingerie is designed for clients of different shapes, views, ages, and abilities, and so are our models."
Aerie
The accent on natural beauty made them a strong rival even for such giants as Victoria’s Secret. Jennifer Foyle, the company’s CEO, says there’s no need to retouch that which is beautiful as it is: "Let women of different shapes decide what’s good for them and them alone!"
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